Rogers

The Challenge

TC Content Solutions was tasked with bringing Rogers Act Local Campaign to life, which included working with 13 aspiring photographers across Canada and overseeing complex shoots that captured images celebrating Canadian communities.

Photo of a young family hanging on a wall inside a Rogers store.

Man talking on cellphone on a dock in front of houses.

The Solution

TC saw these productions through from start to finish, managing each step and guiding our client through the process with ease. By adopting an adaptive creative approach to these unique shoots, TC was able to not only support these aspiring photographers creatively but truly enhance their work. End result: images were featured in local Rogers’ stores, on local billboards, print ads and Rogers’ social media channels. During the post-production phase, TC worked in tandem with Rogers Brand and Retail teams to ensure that in-store displays and marketing materials achieved all of Rogers’ goals.

Two women sitting outside on stone steps looking at a cellphone and smiling.

A photo of a young couple embracing hanging in a Rogers store.

A young couple with skateboards looking at a phone while laughing at a marina.

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