Parkland Corporation

The Challenge

TC was tasked with providing content to support the launch and create awareness for “Bites On The Run by M&M Food Market” – a new food service concept within the On The Run stand-alone stores owned by the Parkland corporation.This content needed to entice customers to try delicious new menu items, while maintaining brand consistency and remaining budget conscious.

Chicken sandwich with cola and fries.
Overhead view of a brightly coloured table setting with various dessert items.

The Solution

Over the span of 8 days, we captured still imagery and motion footage (all shot in our kitchen studio’s working sets), resulting in a cohesive campaign that appeared on their in-store displays, as well as on social media platforms.

Overhead view of a table setting with a cola and fries on a tray.
Overhead view of two handheld sandwiches on a cutting board.