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ONroute

The Challenge

As ONroute’s Digital Agency of Record, TC Content Solutions was tasked with creating brand awareness across multiple channels, while establishing and maintaining brand consistency and remaining budget conscious.

Mother and daughter taking selfie while holding donuts and sitting at the back of their car. Text reads "Turns out you can buy happiness".
Young man and woman sitting on store floor eating snacks. Text reads "Travel tip: You can never have too many snacks. Shop 24/7, 365 at ONmarket.".
Pug dog sitting on a suitcase with a car trunk full of suitcases and bags in the background. Text reads "Long weekend. This is how we roll.".
Four young people smiling while driving in a convertible. Text reads "Yu're made for long weekends. So are we.".

The Solution

We refreshed the Visual Brand Identity, which included mood, tone of voice, messaging, imagery and graphic elements. We also introduced a tagline to reinforce the always open aspect while building awareness: “Open 24/7, 365. More than a rest stop. More than expected.”

We developed digital content for paid advertising for ONroute’s digital and social channels, as well as partnership (print + social) and in-store digital plaza screen ads.

TC Content Solutions also led meetings with ONroute’s media agency to align and identify strategic placement of assets.

A racecar on a track in front of an ONroute location. Text reads " Heading to Montreal? Pit crews love ONroute. Keep your crew happy by visiting any of our ocations along Highway 401 for fuel, food, pit stops & more.".